Strategies to Market and Advertise our Thriller

Advertising and informing people of a new upcoming film is incredibly important in ensuring the success of the movie; there are many different ways we could go about doing this.

• Posters - for billboards, buses, cinema's, public places. A poster is the first thing that catches the audiences eyes and makes them interested in seeing the trailer and film. They have to be bright and informative so they stand out from others and give off vital information about the thriller, for example:  

• Trailers - for television and youtube. The trailer is the essential part of advertising a new film, it outlines the plot in less then 2 minuets giving the audience a snippet of what the film will be like. The main characters are also introduced, if they are famous actors and actresses then advertising that they're in the film will add to the popularity of the movie. An example of a thriller trailer is: 

Catch me if you can (2002)

• Film Review Websites, for example 'Rotten Tomatoes'. Having our thriller reviewed and discussed by different people with different opinions helps to advertise the film by one of the most important ways of communication, 'word of mouth'. This means that many people will start talking about it to their friends, thus spreading information about it. An example of a review is: